Online coaching
for men over 100kg
Personalised training, nutrition and coaching for men who
want to drop 15–40kg, run again, keep up with their kids,
and never have to start over.
online coaching for men
For men over 100kgs
Online coaching
for men over 100kg
Personalised 1:1 coaching for men who want to drop 15–40kg+, run again, keep up with their kids, and never have to start over.
THE PROOF.
MEN JUST LIKE YOU. RESULTS THAT SPEAK FOR THEMSELVES.
Busy jobs. Families.
Years of starting and stopping.
One system that changed their life.
Busy jobs. Families.
Years of starting and stopping.
One system that changed their life.
THE PROBLEM
You don't need more motivation. You need a better plan.
You already know the basics.
Eat better. Move more. Train consistently.
And chances are, this isn’t your first attempt at losing weight either.
You start motivated. Cut everything out. Train 5–6 days a week. The weight starts coming off.
Then work gets busy. You go away. The kids have something on. You miss a few sessions and before you know it, you're back where you started.
You don’t need another quick fix.
You need something you can actually stick to.
“I started at 110kg and dropped to 88kg, but the biggest change wasn’t just the weight. Deep End gave me the structure and accountability I was missing. Training and nutrition became part of everyday life, my confidence and energy completely changed, and I’ve since gone on to take on HYROX and marathons.”
Sean C.
— 110KG → 88KG
“Jumping on board was a massive game changer. I started at 101kg feeling sluggish and unfit, and got down to my goal playing weight of 92kg.
The nutrition was simple, the structure was clear, and the accountability kept me on track. Best of all, the habits have stuck and I’ve been able to maintain the weight since finishing.”
Andrew W.
— 101KG → 92KG
“I started at 121kg, my heaviest ever, and had always struggled with consistency. Deep End gave me a clear roadmap all I had to do was follow the plan and put the work in. Now I’m leaner, running further than I ever thought I could, have more energy and know exactly what I need to do to stay on track.”
Baylee K.
— 121KG → 97KG
THE METHOD
we don't do
quick fixes.
Prepare → Build → Perform
We help you get the result first, then give you the tools, habits and knowledge to make sure you never end up back where you started.
PREPARE
PHASE 01
Build the base structure around your training, nutrition and lifestyle. Lose body fat, improve your fitness and build habits that last.
Goal: Under 100kg or ~15% body fat.
BUILD
PHASE 02
Get stronger, build lean muscle and develop the fitness and work capacity needed for the next level.
PERFORM
PHASE 03
Choose a goal and train for it. Whether it’s your first 5K, HYROX, Half Marathon or Marathon - turn your transformation into performance.
Your day at a glance
Wake up.
Open the app.
Follow the plan.
No guessing. No trying to figure shit out yourself.
Your coach builds the plan. You just follow it and put in the work.
TRAIN
01
Your workouts, exercises, video demos, sets, reps and weights - whether you’re training at the gym, home or away.
EAT
02
Your calories, protein and meals built around foods you actually enjoy — without cutting out the foods you love.
MOVE
03
Your steps, cardio and daily habits — all tracked in one place.
CHECKIN
04
Weekly check-ins, personalised feedback, adjustments and direct access to your coach for support.
ALSO INCLUDED
1:1 COACHING CALLS
BROTHERHOOD COMMUNITY
SUPPLEMENT GUIDANCE
LIVE GROUP CALLS
BUILT FOR MEN
LIKE US.
After 8+ years coaching, I’ve seen how easy it is for us men (especially our Māori and Pasifika brothers) to put our own health last when life gets hard.
I built Deep End to make getting in shape simple and give men something they can control when shit hits the fan and everything else feels out of control.
Training and nutrition become the anchor. A plan to follow. A reason to show up. A way to keep moving forward — even when life gets hard.
That’s what Deep End is about. Not just losing weight, but building stronger men.
[OTENE WILLIAMS] · Founder, Deep End Training
Specialises in fat loss, body recomposition, and habit-building. Having worked long hours in corporate environments while staying committed to training, he understands how easily health slips when stress and responsibility pile up. His focus is simple: turn inconsistent habits into non-negotiable routines and deliver sustainable fat loss.
[KAHU BROWN] ·
Lead Transformation Coach
Damo brings over two decades of fitness experience to The Deep End coaching team. Ex-military, firefighter, and gym owner, originally from the UK and now based in Bali. He’s coached across multiple training styles including CrossFit, HYROX, kettlebells, calisthenics and strength & conditioning. His mission is to build men who are functional, mobile, and strong.
[DAMO GREENAWAY] ·
Transformation Coach
APPLICATION PROCESS
What happens when you apply.
01
APPLY
2 MINUTES
Tell us where you're at, what you want and what's got in the way before.
02
STRATEGY CALL
25-40 MINUTES
We’ll jump on a call, talk through your goals and see if Deep End is the right fit. If we can help, we’ll show you how. If not, we'll point you in the right direction.
03
Get your roadmap
Built for you
Your training, nutrition, steps and targets, built around your job, family and schedule, loaded into the app.
04
Start Day 1
We keep you accountable
Wake up. Open the app. Follow the plan. Put in the work. Your coach handles the rest and makes sure you keep moving forward week to week.
FREQUENTLY
ASKED QUESTIONS.
Question 1: Do I need to be over 100kg or at a certain starting point?
No. Most of the men we work with are 90–100kg+, stuck at the same weight for years, low on energy, or just feeling uncomfortable in their body.
Question 2: I’ve tried coaches before, why will this be different?
Our number one priority is to get you the result you signee up for.
Once we help you get the initial result, we then teach you tools so you can stick to it long term.
Accountability is a big part of it too. We don’t sugarcoat anything. If there’s something you need to hear to get the result, we’ll tell you straight.
Question 3: How much time will this take?
This depends on your adherence to the plan and your starting position. You can lose 10kgs in 8 weeks or 12 weeks based on how much you lock in. We always set realistic expectations on what you can achieve.
Question 4: Do I need a gym membership?
Yes ideally. We work with whatever equipment and access you have when you sign up, whether that’s a full gym, basic setup or bodyweight only.
Access to gym equipment usually makes training more enjoyable and sustainable long-term. If and when you’re ready, we’ll guide you on exactly what you need.
Question 5: What if I travel or work different rosters (FIFO)?
Many of our clients work FIFO, rotating rosters, or travel regularly. We teach you how to train around changing schedules, eat well while travelling and stay consistent.
Question 6: What if I slip up or miss a week?
It happens. Missing sessions or eating off-plan doesn't mean you fail. We checkin, adjust, and keep you moving. Results come from stacking good weeks over time, not being perfect.
Question 7: Is this just for men?
Yes. We specialise in male transformations, and everything about our coaching (training, nutrition, accountability, and communication) is designed specifically for men.
Question 8: Is this online or in person?
100% online. All coaching, check-ins, and support are done remotely. We work with men globally, regardless of location or time zone.
Question 9: How long is the commitment?
Most men work with us for a minimum of 6 months to achieve long-term results. We’ll jump on a call, understand your goals, and recommend the best option for your situation.
This isn’t a quick fix. If you’re looking for shortcuts, we’re not for you.
Question 10: What’s the price?
We offer two levels of coaching, depending on the level of support you need to hit your goals.
The purpose of the strategy call is to understand where you’re at, clarify your goals and timeline so we can recommend the option that best fits your needs and will get you results.
your roadmap
STARTS HERE.
Answer 7 quick questions (takes 2 minutes) and we'll use your answers to understand your starting point and map out the training, nutrition and accountability you need to move forward.
Don't believe us?
hear from our clients
From 140kg to Back in Control
Long days. Night shifts. Travel. At his heaviest (140kg) Henare was living on bakery stops and energy drinks.
We built structured meals he could stick to, clear training sessions, and weekly accountability around his lifestyle.
He’s now 26kg down, running 2–3 times per week & actively involved in Crossfit with a full body and mind transformation and we're only just getting started.
FIFO. Dad Life. No Excuses.
Wife. 2-year-old. Second baby on the way. Working FIFO 15 days on, 13 days off. Long hours. Desk-based most of the day. We built structured training around his swing, sustainable nutrition he could actually stick to, and clear direction each week.
He’s now 15kg down, and still pushing. We don’t do quick fixes. We build momentum, and keep you moving forward.
THE PROOF
Don't just take our word for it.
Coaching men across NZ, Australia
and worldwide.
CONTACT
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