Last Updated: 28 September 2026

Deep End Training respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how Deep End Training Limited, a company incorporated in Hong Kong and operating under the Deep End Training brand ("Deep End Training", "we", "us" or "our"), collects, uses, stores and discloses personal information.

We operate deependtraining.com and associated online coaching services.

Email: [email protected]

1. INFORMATION WE COLLECT

Depending on how you interact with Deep End Training, we may collect the following categories of personal information.

Contact and Identity Information

This may include:

Name

Email address

Telephone number

WhatsApp number

Country or location

Age or date of birth

Other contact information you provide

Coaching Application Information

When you apply for coaching, we may collect information regarding:

Your goals

Current weight and desired weight

Training experience

Nutrition habits

Lifestyle

Occupation

Availability

Previous coaching experience

Reasons for seeking coaching

Other information you voluntarily provide

Coaching and Progress Information

If you become a Client, we may collect:

Body weight

Measurements

Progress photographs

Training performance

Cardio and activity data

Step counts

Nutrition information

Check-in responses

Coaching notes

Goals

Program adherence information

Communications with your coach

Health-Related Information

Where relevant to safely and appropriately provide coaching, you may voluntarily provide information concerning:

Injuries

Physical limitations

Medical considerations

Medications

Relevant health history

Other health-related circumstances

Please only provide information reasonably relevant to your coaching.

Deep End Training is not a healthcare provider and does not use this information to provide medical diagnosis or treatment.

Payment and Transaction Information

We may collect information relating to:

Purchases

Payment status

Billing history

Transaction amounts

Payment dates

Failed payments

Refunds or disputes

Payment card details are generally processed by third-party payment providers such as Stripe rather than stored directly by Deep End Training.

Communications

We may retain communications sent through:

Email

WhatsApp

SMS

Everfit

Website forms

Social media

Telephone

Video calls

Other communication channels used in connection with our services

Website and Technical Information

When you use our website or digital services, we or our service providers may collect information including:

IP address

Device information

Browser type

Pages visited

Referring pages

Dates and times of visits

Interactions with our website

Cookies

Analytics information

2. HOW WE COLLECT INFORMATION

We may collect information:

Directly from you

Through our website

Through coaching application forms

When you purchase a service

During sales or coaching calls

Through Everfit or other coaching software

Through WhatsApp, email or messaging

Through social media interactions

From payment processors

Through website analytics and cookies

From other sources where permitted by law

3. WHY WE COLLECT AND USE PERSONAL INFORMATION

We may use personal information to:

Provide Coaching Services

Including to:

Assess coaching applications

Onboard Clients

Develop training and nutrition strategies

Monitor progress

Provide feedback

Communicate with Clients

Conduct check-ins

Manage coaching accounts

Deliver resources

Manage Payments

Including to:

Process and record payments

Manage payment plans

Identify failed payments

Issue refunds where applicable

Maintain accounting records

Respond to legitimate payment disputes

Communicate With You

Including:

Appointment confirmations

Call reminders

Coaching communications

Check-in reminders

Program updates

Account notices

Payment notices

Security communications

Other messages reasonably necessary to provide the service

Operate and Improve Our Business

Including to:

Improve coaching systems

Analyse service performance

Train and manage our team

Maintain business records

Troubleshoot technical issues

Prevent fraud or misuse

Develop new services

Comply With Legal Obligations

We may process or disclose information where reasonably necessary to:

Comply with applicable law

Maintain tax and accounting records

Respond to lawful requests

Establish or defend legal claims

Prevent fraud

Protect Deep End Training, our Clients or others

4. DIRECT MARKETING

We may send promotional communications regarding Deep End Training coaching, programs, resources, events or related fitness services where you have provided the required consent or where otherwise permitted by applicable law.

Where consent is required, we will not treat silence or failure to opt out as consent.

You may withdraw your consent or ask us to stop using your personal information for direct marketing at any time, without charge.

You may do this by:

Using the unsubscribe option included in relevant emails contacting [email protected]

Withdrawing marketing consent will not prevent us from sending communications reasonably necessary to provide a service you have purchased, such as coaching, appointment, payment, security or administrative messages.

We do not require you to consent to optional marketing as a condition of purchasing coaching where such consent is not necessary to provide the service.

5. HOW WE SHARE PERSONAL INFORMATION

We do not sell your personal information.

We may provide personal information to service providers where reasonably necessary to operate Deep End Training.

These may include providers of:

Coaching software

Payment processing

Customer relationship management

Website hosting

Email

Messaging

WhatsApp services

Video conferencing

Analytics

Cloud storage

Accounting

Automation

Other business technology

Platforms we use may include services such as Everfit, Stripe, GoHighLevel and WhatsApp, together with other technology providers required to operate our business.

We may also provide relevant information to:

Deep End Training coaches and authorised staff

Professional advisers such as accountants and lawyers

Financial institutions in connection with payment disputes

Government, regulatory or law enforcement bodies where legally required

Another party involved in a legitimate business restructuring, acquisition or transfer, subject to appropriate safeguards

We limit access to information according to what is reasonably required for the relevant purpose.

6. INTERNATIONAL DATA PROCESSING

Deep End Training operates internationally and uses technology providers that may process or store information outside Hong Kong.

As a result, personal information may be processed in jurisdictions different from the country in which you live.

Where appropriate, we take reasonable steps to use reputable service providers and protect personal information in accordance with applicable privacy requirements.

7. COACHES AND TEAM MEMBERS

Authorised Deep End Training coaches and team members may access Client information where reasonably necessary to perform their roles.

Access may include information such as:

Contact information

Coaching goals

Training programs

Nutrition targets

Progress information

Check-ins

Relevant Client communications

We expect team members to maintain the confidentiality of Client information and use it only for legitimate business and coaching purposes.

8. PAYMENT INFORMATION

Payments may be processed by third-party payment providers such as Stripe.

Deep End Training generally does not directly store complete payment card details.

Payment providers may process your information in accordance with their own privacy policies and legal obligations.

We may retain transaction information necessary for accounting, administration, dispute management and legal compliance.

9. COOKIES AND ANALYTICS

Our website may use cookies and similar technologies.

These may be used to:

Make the website function correctly

Remember preferences

Understand website usage

Measure advertising or marketing performance

Improve user experience

Analyse website traffic

Depending on your browser and applicable law, you may be able to block or delete cookies.

Disabling certain cookies may affect some website functionality.

10. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or a directly related purpose, subject to applicable legal, accounting, tax, contractual and dispute-resolution requirements.

Different categories of information may therefore be retained for different periods.

When personal information is no longer reasonably required, we will take practicable steps to delete, anonymise or securely dispose of it where appropriate and legally permitted.

11. DATA SECURITY

We take reasonably practicable steps to protect personal information against:

Unauthorised access

Accidental access

Loss

Misuse

Alteration

Disclosure

Destruction

These measures may include access controls, account security, reputable service providers and internal confidentiality requirements.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

12. YOUR PRIVACY RIGHTS

Depending on the law applicable to you, you may have rights relating to your personal information.

Under Hong Kong's Personal Data (Privacy) Ordinance, individuals have rights relating to access to and correction of their personal data, subject to applicable requirements and exceptions.

You may contact us to request access to or correction of personal information we hold about you.

Requests should be sent to:

[email protected]

We may need to verify your identity before processing certain requests.

Where another applicable privacy law gives you additional rights, we will handle valid requests in accordance with that law.

13. ACCURACY OF INFORMATION

Please let us know if personal information we hold about you is inaccurate or has materially changed.

Clients may also be able to update certain information directly through coaching or account platforms.

14. PROGRESS PHOTOS AND TESTIMONIALS

Progress photographs and coaching information may be collected as part of delivering your coaching service.

We do not automatically treat the provision of a progress photograph as permission to publicly advertise it.

Where we wish to publicly use identifiable photographs, testimonials or transformation information for marketing, we may request separate consent.

15. CHILDREN

Our paid coaching services are generally intended for adults aged 18 or older unless we expressly agree otherwise and appropriate parental or guardian arrangements are in place.

We do not knowingly seek to collect personal information from children for adult coaching services.

If you believe a child has provided personal information to us inappropriately, contact [email protected].

16. THIRD-PARTY LINKS AND SERVICES

Our website and coaching services may contain links to or integrate with third-party websites or platforms.

Those providers operate under their own privacy practices.

We encourage you to review their privacy policies when using their services.

17. BUSINESS TRANSFERS

If Deep End Training or its business assets are sold, merged, reorganised or transferred, relevant personal information may form part of that transaction where legally permitted.

Any recipient would be expected to handle personal information consistently with applicable privacy obligations.

18. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes to:

Our services

Technology

Business operations

Legal obligations

The latest version will be published on our website with an updated effective date.

Where appropriate, we may separately notify Clients of material changes.

19. CONTACT US

Questions, privacy requests or complaints regarding this Privacy Policy can be directed to:

Deep End Training
Operated by Deep End Training Limited
Hong Kong Special Administrative Region

Email: [email protected]
Website: deependtraining.com